New Sony Z Series TVs Pump Up the Brightness
Earlier this summer Sony debuted their latest high-end 4K HDR TVs, and we can honestly say that the Sony Z Series is impressive. It’s their brightest model yet – delivering more contrast, color, texture, and detail than you’ve ever seen on a Sony screen.
Uncover the Detail of 4K HDR
For the ultimate in picture quality, the Z Series pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail.

The Sony Z series is available in 65-inch ($5,999.99), 75-inch ($9,999.99), and 100-inch (price TBA).
So Real You Can Feel It
With the Sony X1 Extreme 4K HDR Processor, you get 40% more real-time image processing than standard Sony 4K. It takes everything you watch and upscales it to near 4K HDR quality. Object-based HDR remaster let’s you see contours of mountains, hidden textures on flowers, depth in clouds, and wildlife has the contrast and color of nature, for a more natural and realistic picture on the screen.
Everything Comes to Light
See stars in the sky at night in new detail. The Backlight Master Drive delivers deeper black and brighter lights. Previously hidden details come to life, making scenes more real than ever before.
The Sony Z series is available in 65-inch ($5,999.99), 75-inch ($9,999.99), and 100-inch (price TBA). They are available for pre-order now and will be in-store in the next few weeks.